Before 2009, BBB differentiate company trustworthiness in two rating “unsatisfactory” or “satisfactory” but this organization adopted new grading system on 1st January, 2009. New system of grading rate business from A+ grade to F grade according to the information contains in file. If file does not contain sufficient information for grading an organization, then authority either request business industry to give information about their business state and size or rate as “No Rating” or NR which is not a satisfactory grade for consumer. Until November 2010, this organization only gives rating for its accredited business industries but now organization change their strategies and rated as “A+” grade for 625,000 non – accredited companies.
The factors which play important role to increase or decrease BBB rating are – First, complain history about company. This organization at first checks number of complaints about the company and then evaluates them according to seriousness of the complaint. If consumer gets satisfactory respond from company to resolve the complaints in proper time. Whether company gives its best effort to satisfy its customer or failed to fulfill customer expectation. The elements and associated grades which are related to complaint history are Complaint Volume (20 to 2), Unanswered Complaints (20 to (-21)), Unresolved Complaints (10 to 1), Serious Complaints (15 to 0), Complaints Analysis (8 to (-12)), Complaint Resolution Delayed (0 or (-5)), Failure to Address Complaint Pattern (0 or (-5)).
BBB grading can decrease in case of two condition of “Type of Business” (0 to (-41)) category. Business may be grade as “F” for violation of law or materially misrepresent their services or products. Organization also concern with nature of services and products of the company. If organization finds that it is inherent and dissatisfactory for client, then they restrict their grade up to “C” for that particular company.
The main complaints against BBB are Misleading or Underhanded Advertising, evaluate certain business on basis of their industry and use non-profitable tag for personal gain and disingenuous and unfair practice of business. Consumer can misinterpret good business service due to wrong grade of this organization.
BBB also monitors other factors like Commitments to Better Business Bureau, Government authorization and license (0 to (-30)), misuse of logo and name of organization for advertising (0 – (-41)), Revocation (0 to (-10)) and Arbitration or Mediation (0 to (-41)).
Learn more about BBB. Stop by Josie Lynn’s site where you can find out all about BBB and what it can do for you.