Google reacts to link buying with a big frown. Do not wait before your website gets flagged. Early this year, Google sent a notice to Forbes.com web master, saying that it has detected artificial or unnatural link activity on some, if not all, of the web pages on the website. Google particularly directed Forbes.com to locate links on their site which may be pointing to other sites for the intent of maneuvering PageRank. Google does not approve link buying, and there are risks to engaging this SEO strategy.
Build Links, Not Pay Money For Links
Why do so many SEO vendors participate in link buying? Because they want to prove clients that they can exploit ranking. It is true that link buying can skyrocket a site into the search engine rankings, but this hasty high can also plummet rapidly once Google has detected this unnatural link building activity. This is not a permanent way to do SEO at all. Apart from the risk associated with Google flagging down the site, there is also the gamble of the website owner losing his ranking as soon as he terminates the engagement with the SEO provider. What happens is that a number of SEO vendors strip out the links from the site when the site owner ends the contract.
Content-based SEO generates permanent links. Human article writers do the hard work of studying about products and services and creating informative content about these products and services to be dispersed to many websites and to website owners on the web so they can link back to the site where these posts originated. High-quality articles produce quality backlinks.
So If Forbes.com Genuinely Likes Your Site, You Don’t Have To Pay Money For Links From Them!
Do you know that even Oprah can link back to you if she so likes? Imagine the authority of a link from Oprah’s site to your site? Google will certainly visit your site and rank you high as this is a clear sign of credibility and trust. Website owners gain from enduring and secure backlinking strategy if they do the right SEO. Permanent links benefit the site even after a website owner has stopped actively participating in SEO.